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The brand I love Vs the brand I love to hate

The brand I love is Burton, the brand is renowned for its fantastic snowboard equipment. Just one of the brand benefits is the broad range, Burton caters for all styles and levels of snowboarding, supplying boards, boots, bindings, clothing and accessories.
The brand image is really funky and their marketing campaigns are always fresh andinteresting. Like any good brand, Burton are consistent - I've used a few different products from their range, boots, boards and bindings and they have always been top quality and have made my snowboarding experiences all the better.

On the other hand... everywhere I go I feel like there is a plague following me in the form of Louis Vuitton handbags. This is one brand design which I passionately detest. It's a really bad design which has only become popular because a few celebrities were paid to carry around the bags and everybody else just jumped on the bandwagon because of the stereotypical credo that "if a celebrity has it, it must be cool".
If people actually stopped and really looked at the bags and made their own personal opinion on its aesthetics, based not on popular opinion but on their own capacity to know the difference between good and bad, they'd realise that Louis Vuitton is just horrible design.
Brown leather with gold trim, zips and logo patterns???
Off-white leather with brown and gold trim, zips and multi-coloured logo pattern???

Come on people, it's just wrong!!!

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1 Comments:

At 1:41 PM , Blogger Fiona said...

I totally agree re the Louis brand! However I think the 'fake' handbag market has destroyed their brand, through selling them from car boots and town markets! Being a handbag addict when I see that brand I automatically think 'tacky'!

 

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