Goodness Gracious Guinness
At last! A blog site for all because we all live with brands! And what better and original brand than "Guinness". Anywhere in the world, Guinness means one thing: 'Ireland'. A 'pint of the black stuff' - just the very idea of it - brings a smile to everyone's face and an emotional (sometimes imaginary) connection with 'roots back home'. But what's been happening recently to our very own Guinness brand?
There's talk that they're taking production out of Ireland. That the essence of Guinness will be made elsewhere. Will it be Irish then? What will that do to our brand (yes, our brand)? What will that do to our 'Ireland' brand, by virtue of association? Concerning times indeed! Who owns the brand? And who runs the brand? And where from these days? With talk of selling up plant and property at St James's Gate on the cards, what will this do to our grĂ¡ for the Guinness?
Post-note: have you been to the Guinness Hopstore recently? Try getting in there for a browse around, for a bite, or for ...yes, you've guessed it ... a simple 'pint of plain' ...without 'having to' take the guided tour - which of course comes with a price-tag. Goodness... what's happening to Guinness!
Labels: Brian McGurk

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