Ryanair - not all bad!
Whilst it might be quite a controversial choice - the brand that I admire is Ryanair. Traveling with the airline has never been an outstanding experience, I can't say it's ever even been that comfortable of an experience, but I think the company's commitment to 'living the brand' is admirable.
Ryanair's brand centres around its low-cost carrier image and so the idea of low-cost is at the very centre of their strategic business plan. Alongside living the brand I think Ryanair should be admired as a company who have opened up travel opportunities for passengers with budgetary constraints - be it the budget backpacker loaded down with their lonely planet "Europe on a Shoestring" in my case or some of our thousands of immigrants wanting to make regular trips home.
Michael O'Leary dons the NI Football shirt and tackles CEO Brian Ambrose of Belfast City Airport at the launch of its 23rd European Base.
Labels: Ashling McIntyre
posted by Bradley McGurk @ 16:37
1 Comments:
No doubt at all that Michael O'Leary has changed our world by creating the low-cost airline business in this hemisphere, virtually single-handed. But "I've decided! I'll still pay an extra €20 for my booked seat to UK, civilised boarding, and a little friendliness on board. By the way, 15kgs a bag is just that bit too tight for a lot of travellers. The 20kgs you get at Aer Lingus is more than adequate. Sales of domestic weighing scales must have gone through the roof since this little feature was introduced.
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