H&M - I love it, I hate it, I love it

It took me a while to recognise that I am kind of addicted to H&M. I still remember when I was first introduced to H&M: my mother gave me a dark blue, velvet-looking hat saying, "I bought it at a new clothes shop. It's called Hennes&Mauritz", I was 9 years old and did not worry much about what I was wearing. Moreover, I wasn't even quite sure if I like this hat. Nevertheless,
from then on I regularly bought my clothes at H&M, first with my mum and then...on my own, of course. But why? I think it is the large range of affordable, popular, but individual clothes that made me a shopping victim and the Scandinavian retailer a world brand. I know it sounds incredible, but there is rarely a day on which I don't wear something from H&M.
On the other hand, I sometimes hate this brand as well, for example, if I fall in love with a fancy t-shirt in one of the shops, I often notice that it is dirty or damaged and so grab for another one - same pattern, same size - and have to admit that it doesn't quite have the same fit. Then I start getting angry about the lack of quality in cheap clothes...If additionally there is a queue at the changing rooms starting outside the shop's doors I usually feel like I'm living in hell on earth!
But still I am always delighted to see a H&M store wherever I go, asking myself, what I would do without it?