Copy Cats Vs Starbucks

Starbucks is fighting an ongoing legal battle in Asia trying to stop local coffee houses from using logos that too closely resemble the distinctive trademark of the Seattle company. But why are Asian coffee brands copying the Starbucks logo? - In Korea and China the Starbucks logo isn't very well known. Starbucks’ legal battles have not been so successful in Korea however, where a court found in favor of a local brand, against the American company. These local coffee shops are going strong and they've built their success on their coffee, not a logo. Also, Starbucks has not been able to take the majority market share in Asia. There are just too many coffee shops in Korea, Japan and China for Starbucks to compete with. It’s true, Starbucks are trying take over the world, just like any other American multi-national, but using a logo that closely resembles any company logo is digging your own grave. Especially any American companies that are as wealthy as Starbucks. When they find you, they will sue you, it’s the American way. So far, Asian copy cats haven't given up.