Ryanair - not all bad!

Whilst it might be quite a controversial choice - the brand that I admire is Ryanair. Traveling with the airline has never been an outstanding experience, I can't say it's ever even been that comfortable of an experience, but I think the company's commitment to 'living the brand' is admirable.
Ryanair's brand centres around its low-cost carrier image and so the idea of low-cost is at the very centre of their strategic business plan. Alongside living the brand I think Ryanair should be admired as a company who have opened up travel opportunities for passengers with budgetary constraints - be it the budget backpacker loaded down with their lonely planet "Europe on a Shoestring" in my case or some of our thousands of immigrants wanting to make regular trips home.

Michael O'Leary dons the NI Football shirt and tackles CEO Brian Ambrose of Belfast City Airport at the launch of its 23rd European Base.